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| Information about Lenders Alera Financial 5950 Fairview Road, Suite 225 General Information Alera Financial was founded in 1996 as Southeastern Residential Mortgage. The company came under new ownership in September 2003 with Peter Heffring as President of Alera Financial. With his strong background in technology, Peter has helped created innovative technology to help Alera rise to new levels of customer service. You can start the entire loan process online from accessing your free credit report to prequalifying to completing a full loan application all from the comfort of your own home. Our service doesn’t end there. In addition to the interactions you will have with your dedicated Alera mortgage consultant, we believe in keeping you informed throughout every step of the loan process. When you provide us with your email address, we ensure that you receive an automated loan status every time your loan moves one step closer to closing day. Our goal is to provide you a smooth and easy transaction from start to finish. We not only want to be your preferred mortgage lender today but we want to be your preferred mortgage lender for life. If you have any questions for any of our staff about our customer service, technology, or operations, please feel free to contact us directly.
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